Brand message
Even if a product or an idea is “pure genius”, it’s definitely not enough to give it the dimension it needs… To exist and to give meaning to your trade, formalising a brand strategy brings to light the company’s reason for existence and why people should care about it. A fight, a mission, a vocation… a company must tell a story to gain interest from investors, the media and its target audience. One example, Steve Jobs launched APPLE claiming « THINK DIFFERENT » and by positioning himself as a « status quo challenger », not only by explaining and showing how he had the best intuitive and user-friendly personal computer! Working on a brand message maximises your chances to be known, preferred and purchased for the quality of your brand commitment, beyond the product, the idea or the app!
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Detailed description of the offer
| Terms & conditions |
Once the brief is completed to describe the context and goals:
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|---|---|
| Deliverable |
Pdf synthesis report stating the brand strategy and the language elements for media, investors target |
| Time frame |
4 weeks from the day of the interviews |
| Elements |
The brief must be handed in once the purchase is complete |
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