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Post-test study – Advertising campaign

Thanks to your advertising campaign, you wish to send a precise message to your target.But how can you know if it was seen in an optimum way? Being able to measure the impacts of an advertising campaign (may it be digital, on TV, in the press or on the radio) on the exposed population after its launch is crucial! The advertisement post-test consists in measuring the effectiveness of a campaign in the following days in regards to its impact and memorisation rate, various effectiveness levels (such as understanding, approval and incitement to purchase), as well as its impact on the brand notoriety and image.

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starting at 3 248€ excl. tax.*
starting at 3 248€ excl. tax.*

Detailed description of the offer

Terms & conditions

Once the brie fis handed in and the elements are provided:

  • The partner writes a 5-minute questionnaire (about 10 questions)
  • 1 rework of the questionnaire
  • Questionnaire delivery to a sample of 200 web users representing the French population and selected with the quota method
Deliverable

PowerPoint report with results and recommendations
Time frame

10 working days
Elements

The filled in brief must be handed in once the purchase is complete

see the brief

They have trusted us

  • Post-test quantitative study on the web and TV campaign of the brand NUXE staging its new products: "Extraordinary Oil" and "Extraordinary Perfume" on a national representative sample of 200 women
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* Price based on the purchase of a 200 BigTips pack