Pre-test study – advertising message
Before launching an advertising campaign and investing in space buying, many questions remain to ensure that the content is well understood by the identified target, and most of all to offer a communication encouraging the desired action: How to formulate a promise in an effective way? How to explain in a convincing way? With what tone? With the objective of answering these questions, it is relevant to pre-test one’s advertising message, and/or various creative tracks to confirm the strategic points making it possible to deliver an optimised and successful communication, whatever the broadcasting channel is: digital, TV, press, radio.
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Detailed description of the offer
| Terms & conditions |
|
|---|---|
| Deliverable |
PowerPoint report with results and recommendations |
| Time frame |
10 working days |
| Elements |
The filled in brief must be handed in once the purchase is complete |
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Pre-test quantitative study ont the new offers and on the finalized mockup of the future WEBPORTAGE campaign on a national representative sample of professionals stem from the trades and the web
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