Search potential analysis – SEA
During the launch phase or while conquering new markets, visibility in search engines is crucial. The paid referencing or SEA is a way of easily emerging and to surpass one’s competitors on these search engines and to get more visitors on your website. This referencing is all the more important if the desired key words are highly requested by the market players and that the natural referencing has not yet begun to have an effect. Developing a coherent strategy to benefit from the positive impact of a paid listing. Reminder: The SEA (Search Engine Advertising) consists in launching and optimising sponsored links campaigns (or commercial links or Adwords for Google) to generate a qualified traffic.
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