Creative Director in the largest Parisian agencies, creative writer, speaker in prestigious and communication schools, founder of a training center in design thinking and ideation – design and creation are a passion. Convinced that a good idea, a brilliant strategy can change the course of a brand and a company, I like to put the brains around a table, (or in a video) and create what does not exist yet but that we sense. I will be pleased to discuss with you on the construction and development of a design thinking approach for the redefinition of a brand strategy, a positioning, the creation of a product, a naming, or a session of creativity based on the study of the best creative cases from around the world.
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